TF Comic Sales..for those interested

Yaya · Post by **Yaya** » Tue Feb 19, 2008 4:07 pm

TF Comic Sales for January 2008:

139 Devestation #4 15,426 copies
151 Beast Wars The Ascending #4 12,847 copies
157 Spotlight Blaster 12,205 copies
210 Beast Wars Sourcebook #3 6,882 copies
234 Transformers Best of UK Dinobots #5 5,711 copies

TPB sales
Transformers Animated Vol. 1 1,931 copies

Total Sales Revenue by ICV2 for January 2008: $247,827.98

Summary:
Total TF Revenue December 2006: $209,000.
Total TF Revenue November 2006: $208,000
Total TF Revenue October 2006: $189,533
Total TF Revenue January 2007 $161,380
Total TF Revenue for February 2007 $121,024
Total TF Revenue for March 2007 $329,932
Total TF Revenue for April 2007 $198,345
Total TF Revenue for May 2007 $238,936.79
Total TF Revenue for June 2007 $535,169.76
Total TF Revenue for July 2007 $262,600.59 (estimate)
Total TF Revenue for August 2007 $127,860.12 (estimate)
Total TF Revenue for September 2007 $118,460.58 (estimate)
Total TF Revenue for October 2007 $424,635.39 (estimate)
Total TF Revenue for November 2007 $125,453.58
Total TF Revenue for December 2007 $102,105.78
total TF Revenue for January 2008 $247,827.98

Good month. Best news? Devestation #4 sold as many as Devestation #1.

Sweet.

Post by **Best First** » Tue Feb 19, 2008 5:40 pm

That is good news - nice one.

KingMob · Post by **KingMob** » Fri Feb 29, 2008 5:18 pm

Yaya, did you read the bookscan data LitG put up? I figured you might find it interesting. The pertinent data for you I guess would be

8463 TRANSFORMERS THE MOVIE $152,249.37
7987 TRANSFORMERS MOVIE PREQUEL $159,660.13

Which is units sold and cash made since release.

Post by **Denyer** » Fri Feb 29, 2008 5:59 pm

Still seems quite low compared to Ted Adams' claim --

http://forum.newsarama.com/showthread.php?t=133109

What territory/market does that data cover?

KingMob · Post by **KingMob** » Fri Feb 29, 2008 7:41 pm

Denyer wrote:Still seems quite low compared to Ted Adams' claim --

http://forum.newsarama.com/showthread.php?t=133109

What territory/market does that data cover?

It purports to be '07 numbers but doesn't say what market. Bookscan data I have seen before was split by market, US, UK or Australia. I don't know if there is a combined one. Going by other charts I've read, the numbers do look on the low side for total sales IMHO, though I am not well-versed in these things.

Yaya · Post by **Yaya** » Tue Mar 18, 2008 8:22 pm

KingMob wrote:Yaya, did you read the bookscan data LitG put up? I figured you might find it interesting. The pertinent data for you I guess would be

8463 TRANSFORMERS THE MOVIE $152,249.37
7987 TRANSFORMERS MOVIE PREQUEL $159,660.13

Which is units sold and cash made since release.

Sweet bejebus, thanks for the info.

Sales for February 2008 below:

146 Devastation #5 $3.99 13,185 copies
149 Devastation #6 $3.99 12,666 copies
157 Spotlight Arcee $3.99 11,295 copies
215 BW Sourcebook $6.99 #4 5,743 copies

TPBs are below:

44 Animated Vol 2 TPB $7.99 1,896 copies
83 Spotlight V2 TPB $19.99 1,269 copies
87 Ascending TPB $17.99 1,207 copies

So,
37,146 x 3.99 = 148,212.54
5,743 x 6.99 = 40,143.57
1,896 x 7.99 = 15,149.04
1,296 x 19.99 = 25,367.31
1,207 x 17.99 = 21,713.93

Total= $250,586.39

Summary:
Total TF Revenue December 2006: $209,000.
Total TF Revenue November 2006: $208,000
Total TF Revenue October 2006: $189,533
Total TF Revenue January 2007 $161,380
Total TF Revenue for February 2007 $121,024
Total TF Revenue for March 2007 $329,932
Total TF Revenue for April 2007 $198,345
Total TF Revenue for May 2007 $238,936.79
Total TF Revenue for June 2007 $535,169.76
Total TF Revenue for July 2007 $262,600.59 (estimate)
Total TF Revenue for August 2007 $127,860.12 (estimate)
Total TF Revenue for September 2007 $118,460.58 (estimate)
Total TF Revenue for October 2007 $424,635.39 (estimate)
Total TF Revenue for November 2007 $125,453.58
Total TF Revenue for December 2007 $102,105.78
total TF Revenue for January 2008 $247,827.98
Total TF Revenue for February 2008 $250,586.39

Kind of disappointed with Devestation #6 sales though.

I think IDW is going with the overhaul approach now. Like all titles go through. Different writers, different artists, different takes to see if sales can improve.

Impactor returns 2.0 · Post by **Impactor returns 2.0** » Wed Mar 19, 2008 1:49 pm

I just bought all of Infiltration and devestation because im lame and havent read any of them yet!

Yaya · Post by **Yaya** » Wed Mar 19, 2008 2:20 pm

Impactor returns 2.0 wrote:I just bought all of Infiltration and devestation because im lame and havent read any of them yet!

Well, you're going to enjoy them then a lot more because they read about ten times better in one sitting.

Post by **spiderfrommars** » Wed Mar 19, 2008 2:24 pm

Impactor returns 2.0 wrote:I just bought all of Infiltration and devestation because im lame and havent read any of them yet!

Don't forget Escalation - it bridges the two.

Post by **Denyer** » Wed Mar 19, 2008 4:46 pm

If it's an option, grab Stormbringer as well -- fits between Infiltration and Escalation.

Guest · Post by **Guest** » Wed Mar 19, 2008 10:18 pm

I

TPBs.

Impactor returns 2.0 · Post by **Impactor returns 2.0** » Thu Mar 20, 2008 12:35 pm

spiderfrommars wrote:
Impactor returns 2.0 wrote:I just bought all of Infiltration and devestation because im lame and havent read any of them yet!
Don't forget Escalation - it bridges the two.

Ah fudge - well im to busy to read at the moment, so ill order that aswell. and read the lot in one go.

anything else i should get whilst im at it. I got the TPB of the spotlights, ill pick up the standalones of the new characters I guess to go with it all.

Is megatrons Origin a seperate story?

Post by **snarl** » Thu Mar 20, 2008 1:24 pm

Yes - [composite word including 'f*ck'] that one off.

Post by **Best First** » Sat Mar 22, 2008 6:21 pm

Indeed. Apart from being **** its not neccessary for the main continuity.

Post by **spiderfrommars** » Sat Mar 22, 2008 9:51 pm

The main continuity order is:

Infiltration
Stormbringer
Escalation
Devastation

with the Spotlights threaded in and around them.

Don't get Megatron Origin. Ever. Even if it's free. In fact even if you get paid to read the thing. You're too important.

Impactor returns 2.0 · Post by **Impactor returns 2.0** » Sun Mar 23, 2008 12:32 pm

Right, ordered the rest - except Origin. so ill be up to speed next week on all events TF wise... hurrah!

Post by **spiderfrommars** » Sun Mar 23, 2008 6:13 pm

Let us know what you think.

Yaya · Post by **Yaya** » Mon Mar 24, 2008 2:07 am

I was just looking at IDW's figures since December 2006.

I was asking myself 'how many titles and TPB did IDW have to sell of TF to get the revenue they did back in, say Dec 2006 vs. last month?" thinking maybe they had to sell more titles to equal what they did back then.

As it turns out, the total number of TF titles and trades has actually been fairly consistent.

Which is encouraging. For example, in Dec 2006 by ICV2 they garnered about $205,000. Last month, about $250,000. But the number of TF titles and TPB's out is about the same.

So I would say we've been pretty steady without any obvious increase in expenses. I remember DW sustained their revenue, but to do it they had to put out more titles. Which meant more expenses. Not so with IDW looks like. If there was Hearts of Steel then, there was TF Animated now. If there was Beast Wars then, there are Spotlights now. If there was Stormbringer then, there was Meg Origin now, etc. etc.

Again, i would say that's encouraging, wouldn't you?

Yaya · Post by **Yaya** » Tue Aug 19, 2008 2:23 pm

July 2008 revenue:

139 TRANSFORMERS ALL HAIL MEGATRON #1 15,703 copies
157 TRANSFORMERS MOVIE SEQUEL REIGN O/STARSCREAM #3 13,019 copies
170 TRANSFORMERS MOVIE PREQUEL SAGA O/T ALLSPARK #1 11,417 copies
181 TRANSFORMERS SPOTLIGHT HARDHEAD 10,516 copies

Total revenue for month: $202,113.45

In summary:
Summary:
Total TF Revenue December 2006: $209,000.
Total TF Revenue November 2006: $208,000
Total TF Revenue October 2006: $189,533
Total TF Revenue January 2007 $161,380
Total TF Revenue for February 2007 $121,024
Total TF Revenue for March 2007 $329,932
Total TF Revenue for April 2007 $198,345
Total TF Revenue for May 2007 $238,936.79
Total TF Revenue for June 2007 $535,169.76
Total TF Revenue for July 2007 $262,600.59 (estimate)
Total TF Revenue for August 2007 $127,860.12 (estimate)
Total TF Revenue for September 2007 $118,460.58 (estimate)
Total TF Revenue for October 2007 $424,635.39 (estimate)
Total TF Revenue for November 2007 $125,453.58
Total TF Revenue for December 2007 $102,105.78
total TF Revenue for January 2008 $247,827.98
total TF Revenue for February 2008 $250,586.39
Total TF Revenue for March 2008 $62,690.88
Total TF Revenue for April 2008 $107,759.55
Total TF Revenue for May 2008 $111,658.23
Total TF Revenue for June 2008 $211,659.50
Total TF Revenue for July 2008 $202,113.45

Don't know about you, but I'm disappointed. AHM with only 15,700 copies? Hope there's a second printing or something in the works.

I mean, yeah, I wasn't that fond of that first issue either, but it is a measure of the health of the license. I would have expected such numbers from a second issue or third, but not the first.

If we want TF comics like Hardhead and Cyclonus, then we need AHM to do well to make it worth IDW's time to carry the TF license.

They tried something different, and unless there's going to be a second printing, we could be looking at the end again.

Brendocon · Post by **Brendocon** » Tue Aug 19, 2008 2:26 pm

What makes you think that they'd bother with a second printing if the first didn't even sell as many as you'd hope?

I mean isn't a second printing usually done when demand for the initial run matches/exceeds supply? Isn't that, like, the whole point?

You're saying both "it didn't sell much" and "they should make more". How is that in any way viable?

Yaya · Post by **Yaya** » Tue Aug 19, 2008 2:29 pm

Brendocon wrote:What makes you think that they'd bother with a second printing if the first didn't even sell as many as you'd hope?

I mean isn't a second printing usually done when demand for the initial run matches/exceeds supply? Isn't that, like, the whole point?

You're saying both "it didn't sell much" and "they should make more". How is that in any way viable?

I'm saying it because AHM #1 sold out according to IDW staff at Comicon.

If it sold out, demand out-stripped supply.

Hence, a second printing?

Yaya · Post by **Yaya** » Tue Aug 19, 2008 2:45 pm

Look at IDW's other licenses performance:

51 ANGEL AFTER THE FALL #10 43,024
59 SPIKE AFTER THE FALL #1 36,874
158 DOCTOR WHO #5 12,899
183 STAR TREK MIRROR IMAGES #1 10,325
189 LOCKE & KEY #6 9,584
197 STAR TREK ASSIGNMENT EARTH #3 9,123
201 STAR TREK YEAR FOUR ENTERPRISE EXPERIMENT #3 8,973
205 STAR TREK MIRROR IMAGES #2 8,763
206 STAR TREK YEAR FOUR ENTERPRISE EXPERIMENT #4 8,743
207 STAR TREK NEW FRONTIER #4 8,703
211 STAR TREK NEW FRONTIER #5 8,272
241 DEAD SHE SAID #2 6,740
249 DOCTOR WHO CLASSICS #8 6,139
268 GHOST WHISPERER #4 5,448
279 TANK GIRL VISIONS OF BOOGA #3 5,178
285 GHOST WHISPERER #5 4,997
286 FALLEN ANGEL IDW #28 4,977

Total Star Trek copies 62,902
Total TF copies 50,655

So IDW made more from Star Trek than Transformers?

Here's something more disappointing:

117 GI JOE AMERICAS ELITE #36 19,689

That's 4,000 more than TF's highest selling title for the month, which was a #1 issue of the main title.

stranger · Post by **stranger** » Tue Aug 19, 2008 2:52 pm

Yaya wrote: Total Star Trek copies 62,902
Total TF copies 50,655

So IDW made more from Star Trek than Transformers?

Surely this is more a case of Star Trek performing badly compared to a niche property like Transformers? I would have thought that Trek is a far far larger property.

Predabot · Post by **Predabot** » Sat Aug 30, 2008 4:08 pm

Yaya wrote:Here's something more disappointing:

117 GI JOE AMERICAS ELITE #36 19,689

That's 4,000 more than TF's highest selling title for the month, which was a #1 issue of the main title.

Now THAT is quite disappointing...

Everything else with the other properties, was expected, since they really all are bigger and more popular than Transformers. ( surprised about Dr Who making more money and selling more copies tho.)

But G.I Joe..! Surely, I've always thought Transformers was bigger than Joe?? Have I lived in ignorance for all my life? I don't feel anything in particular for or against Joe, but I'm utterly dumbstruck, since TF is so much bigger than Joe here in Sweden.

What's it like in the Americas, lads? (where I would gather that Joe has it's biggest fan-base.) Is G.I Joe bigger than Transformers?

Yaya · Post by **Yaya** » Sat Aug 30, 2008 7:51 pm

Predabot wrote:
What's it like in the Americas, lads? (where I would gather that Joe has it's biggest fan-base.) Is G.I Joe bigger than Transformers?

No.

Which is why these sales figures are disappointing.

Transformers has always outsold G.I.Joe.

Post by **spiderfrommars** » Sun Aug 31, 2008 1:18 am

Yaya wrote:
Transformers has always outsold G.I.Joe.

In America? I'm not sure thats strictly true.

Guest · Post by **Guest** » Sun Aug 31, 2008 10:37 am

spiderfrommars wrote:
Yaya wrote:
Transformers has always outsold G.I.Joe.
In America? I'm not sure thats strictly true.

Yeah, if that was true, then why would Marvel have axed G1, but let G.I.Joe continue its run?

Yaya · Post by **Yaya** » Sun Aug 31, 2008 5:39 pm

Well, yeah, maybe not always.

But certainly since DW, Transformers has outperformed G.I.Joe. Not sure about the Marvel days.

Ozz · Post by **Ozz** » Sun Aug 31, 2008 8:33 pm

According to the sale estimates I found the last time a TF title sold more than American's Elite in a given month was when Devastation #1 was released. TF titles stopped outselling AE regularly with Escalation #2. Since then it was usually AE which sold better in given month. TFs outperforming Joes. Right. With the sheer amount of series that are being released simultaneously, maybe.

Yaya · Post by **Yaya** » Sun Aug 31, 2008 9:38 pm

Ozz wrote: TFs outperforming Joes. Right. With the sheer amount of series that are being released simultaneously, maybe.

Yes, I take into consideration all the TF titles vs. all the G.I.Joe titles. Transformers outperforms G.I.Joe consistently when you add it all up.

You're right though, G.I.Joe Elite does consistently outsell Transformers main title by several thousand copies.

Whether this is because there are more TF titles to choose from remains to be seen. IDW has announced they will be releasing three new G.I.Joe titles.

It will be interesting to see after a year if G.I. Joe is bigger than Transformers, especially with the new Joe movie on the way.