'Transformers' Transforms DVD Business

[spiderfrommars]

First-week DVD sales of Paramount/DreamWorks' Transformers totaled 8.3 million copies, more than half of them -- 4.5 million -- sold on the first day, a record for the year. Moreover, the HD DVD edition sold 190,000 copies during the first week, making it the best-selling HD DVD ever. (Paramount/DreamWorks recently agreed to release movies on high-definition video exclusively in the HD DVD format.) In a statement, Paramount Home Entertainment President Kelley Avery said, "We're happy to be kicking off the fourth quarter with a title that clearly shows home entertainment releases are still an event that drives consumers into stores -- which is a win for both content providers and retailers." However, director Michael Bay has indicated that he is unhappy with the DVD release, suggesting that he would have liked to have had a more influential role in its production, but was tied up promoting the movie. "Studios want to pump this stuff out, and my job is to care about it and try to put the right people on it," he told USA Today. "They just see it as a show they are selling, and I see it as a movie. That's how your movie lives on, in the DVD format."

From www.imdb.com

[Kaylee]

Very successful

(although the analysts are still predicting that this will boost HD-DVD massively it will still be losing to bluray and both are losing to DVD )

[Yaya]

In the words of a certain Borat......Niiiiiiice!

[Best First]

Bay's a bit of a whiner, eh?

[Impactor returns 2.0]

Very successful

(although the analysts are still predicting that this will boost HD-DVD massively it will still be losing to bluray and both are losing to DVD )

Its worth noting TF isnt on BluRay.

[Kaylee]

Very successful

(although the analysts are still predicting that this will boost HD-DVD massively it will still be losing to bluray and both are losing to DVD )

Its worth noting TF isnt on BluRay.

Therein lies the logic behind the prediction of increases HD-DVD sales

[Aaron Hong]

However, director Michael Bay has indicated that he is unhappy with the DVD release, suggesting that he would have liked to have had a more influential role in its production,

What, like a stick of dynamite included in each boxset?

Saw 'em promoting this DVD just today in a department store, and figured my rabid elder brother Nick would go for it at some point. You should see his easter egg hunts.