THE BATTLE FOR THE ALLSPARK IGNITES ONLINE WITH THE
LAUNCH OF TRANSFORMERS: THE GAME WEBSITE
Santa Monica, CA – April 27, 2007 – It’s time to choose your side! The fight for earth is being waged online with the launch of The Battle for the AllSpark web game on the official TRANSFORMERS: The Game site from Activision, Inc. (Nasdaq: ATVI), under license from HPG, the licensing division of Hasbro, Inc. (NYSE:HAS). Starting tonight fans can log on to http://www.transformersgame.com to get the latest news and information on the highly anticipated game, as well as sign up as an AUTOBOTS or DECEPTICONS character and join forces with a global team vying for prizes, exclusive access to game information and control over Earth.
“The TRANSFORMERS: The Game website gives fans a unique and interactive way to experience the TRANSFORMERS universe,” said Will Kassoy, senior vice president of global brand management, Activision, Inc. “Fans will become part of a global community where they can join forces with other players, chat live with TRANSFORMERS fans, as well as watch and engage in battles to capture power of the AllSpark.”
The Battle for the AllSpark is a worldwide online multiplayer experience that allows fans to play on the AUTOBOTS or DECEPTICONS team to face off in real time challenges that pit one side against the other in a struggle to take over the world. Players contend in one-on-one skirmishes that continually earn points for themselves and their team. Each week, individuals with the highest scores will be rewarded with a variety of prizes, while the side with the largest score takes control of the AllSpark and is granted exclusive access to special sections of the site.
Battle For the Allspark Game now online
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